When you’re applying for a job, your cover letter can be the difference between getting noticed and getting passed over. Too often, candidates start their letters with the same tired line: “I’m excited to apply for the [position] role at [company].” But hiring managers already know you’re applying—they want to know why you’re a good fit.
Instead of leading with enthusiasm, start by showing alignment. Begin your cover letter by connecting your experience directly to key points in the job description. Think of it as a mini sales pitch: how do your skills, achievements, and professional story prove that you can meet (and exceed) the needs of this specific role?
Pick three or four accomplishments that speak directly to what the company is looking for. Numbers help—if you increased revenue, improved efficiency, or led a project to success, quantify it. You don’t need to list everything you’ve ever done; focus on the wins that matter most for this job.
Next, bring your experience to life with a story about a challenging project. Describe what made it tough, what steps you took to solve the problem, and what you learned in the process. This shows that you don’t just have skills—you know how to use them in real situations.
Then, give the hiring manager a glimpse into why you’re drawn to this company. What about their mission, products, or culture inspires you? Make it personal and specific. Authentic passion stands out, especially when it connects to your professional values or long-term goals.
Finally, accept that not every cover letter will get a response—but remember, a well-written one can still open doors. A thoughtful, tailored cover letter signals effort, clarity, communication skills and genuine interest—traits every hiring manager wants to see.
When done right, your cover letter isn’t just a formality—it’s your chance to make a memorable first impression.